Te-Amo

Te-Amo is a Mexican cigar brand created by the Turrent family in 1966 and made at their factory, Nueva Matacapan Tabacos, S.A. de C.V., in the San Andrés Tuxtla area of Veracruz, now mapped as Tabacalera Turrent. The name is Spanish for "I love you."

Alberto Turrent told Cigar Aficionado the brand was created in 1966. It became widely known in the United States, especially in the Northeast. Rafael Nodal of Altadis U.S.A. has called it a pioneer and a working man's cigar, and has said the "toro" size name came from Te-Amo's bull logo. By the early 2000s the brand had lost much of its U.S. shelf space. Cigar Aficionado reported that U.S. imports of Mexican-made premium cigars fell from more than 26 million in 1997 to fewer than 100,000 a year by 2024.

Altadis U.S.A. distributes Te-Amo in the United States. In a 2024 interview, Nodal said Altadis owns the brand in the United States, while the Turrents own it in the rest of the world. Altadis released Te-Amo Revolution in 2012, then went back to the drawing board. During the pandemic, Nodal said, Altadis began working with Alejandro Turrent on a new generation of the brand. In 2024 it launched Te Amo, the Original San Andrés Valley Cigar, a Mexican puro using Habano-seed tobacco grown in the San Andrés Valley, in Robusto, Toro and Magnum sizes. The new packaging styles the name without a hyphen, but the factory and Altadis still use Te-Amo for the brand. Shipments began in early 2024.

The same factory also makes Casa Turrent. Mexican San Andrés tobacco, the leaf that made the valley famous, also appears on other brands on this map, including Murciélago and Trinidad Espiritu Series No. 3.