Casa Turrent is the Turrent family's ultra-premium cigar brand, made in Mexico at Nueva Matacapan Tabacos, S.A. de C.V., the factory of Tabacalera Turrent in the San Andrés Tuxtla area of Veracruz.

The brand first appeared in 2013 in Canada and Europe, then reached the United States in June 2015. At that launch, Cigar Aficionado reported that A. Turrent had discontinued earlier A. Turrent lines, and that Casa Turrent would be distributed by the family, not by Altadis U.S.A., which continued to distribute Te-Amo. Alejandro Turrent, then president of A. Turrent, called it a family brand and said the company wanted to change the perception of Mexican cigars.

The first U.S. blend used a San Andrés Negro maduro wrapper, Mexican and Nicaraguan binders, and Mexican and Nicaraguan filler. In late 2015 that original line was renamed Serie 1901, for the birth year of Alejandro Turrent's grandfather, and the company added Serie 1942, named for his father Alberto, and Serie 1973, named for Alejandro's own birth year. The 1880 line followed in late 2017, named for the year the family entered the tobacco business. Alejandro Turrent told halfwheel it was made mostly of Turrent-grown Mexican tobacco.

Mexican San Andrés wrappers also appear on other cigars on this map, including Murciélago and Undercrown. Casa Turrent is the Turrent family's own premium marca from that same valley.

In January 2026, Tabacalera Turrent said that as of May 2025 Alejandro Turrent Silva and Casa Turrent, S.A. de C.V. had ceased their commercial relationship with the factory group. The same statement still listed Casa Turrent among the brands Nueva Distabac is authorized to sell in Mexico. This page does not treat that corporate split as a change in where the cigars are made, which remains the Veracruz factory unless a later source says otherwise.

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