Tatuaje is a cornerstone boutique brand that helped define the modern “boutique cigar” movement. Founded by Pete Johnson in close partnership with Pepín García, Tatuaje quickly gained a cult following for its powerful, well-balanced Nicaraguan blends and distinctive packaging featuring Pete’s personal tattoos as inspiration for many vitolas and names.
The brand’s core lines—the Brown Label, Black Label, Reserva, and the acclaimed Serie P—showcase exceptional construction and complex flavor profiles ranging from peppery spice and earth to leather, cocoa, and baking spices. Produced primarily at the My Father factory in Estelí, Tatuaje cigars have earned consistent high scores and a devoted following among aficionados who appreciate the brand’s no-compromise approach. The collaboration between Pete Johnson and the García family remains one of the most successful and enduring partnerships in the industry, with Tatuaje continuing to release limited and special editions that push creative boundaries while staying true to its roots.