Eddie Ortega co-founded EO Brands with Erik Espinosa, helping launch 601 and Murciélago under the United Tobacco banner. After the partnership dissolved around 2012, Ortega pursued separate projects while Espinosa continued the 601/Murciélago lines under Espinosa Premium Cigars. Ortega also appears in industry lore as the source of the "Island Jim" nickname for retailer Jim Robinson.
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